Cookie Policy

1. What is a Cookie?

A cookie is a small text file that a website stores on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, or font size) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

This Cookie Policy explains how Prymera Consulting Pvt. Ltd. ("Truoco," "we," "us," or "our") uses cookies and similar technologies when you visit our website (www.truoco.com) and use our client dashboard (the "Platform").

2. How and Why We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons in order for our website and Platform to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our visitors to enhance the experience on our website and to measure our marketing efforts.

It is important to note that our identity verification process for end-users does not rely on tracking cookies. This policy primarily applies to our public website and the secure dashboard used by our business clients.

3. Types of Cookies We Use

3.1. Strictly Necessary Cookies

These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site. Without these cookies, services like logging into your client dashboard cannot be provided. You cannot opt-out of these cookies.

Purpose: Session management, security (e.g., preventing cross-site request forgery), and basic site functionality.

Examples: User authentication cookies for the client dashboard, load balancing cookies.

3.2. Performance and Analytics Cookies

These cookies collect information about how you use our website, such as which pages you visit most often. This data is aggregated and anonymous and helps us improve how our website works.

Purpose: To understand website traffic, analyze user behavior, and improve our services.

Examples: Google Analytics.

3.3. Functionality Cookies

These cookies allow our website to remember choices you make (such as your username or language preference) to provide a more enhanced and personal experience.

Purpose: To remember your settings and preferences for future visits.

Examples: Remembering your language choice, cookies from our customer support chat widget.

3.4. Marketing and Targeting Cookies

These cookies are set by our third-party advertising partners to record your visit to our website, the pages you have visited, and the links you have followed. They are used to make advertising messages more relevant to you and your interests.

Purpose: To deliver targeted advertising about Truoco's services on other websites and to measure the effectiveness of our marketing campaigns.

Examples: LinkedIn Insight Tag, Google Ads conversion tracking pixel.

4. Your Choices and How to Manage Cookies

You have the right to decide whether to accept or reject cookies.

• Cookie Consent Banner: When you first visit our website, you will see a cookie consent banner. You can set your preferences through this banner, and you can change your mind at any time by accessing the banner settings again.
• Browser Settings: Most web browsers allow you to control cookies through their settings preferences. You can set your browser to block cookies or to alert you when cookies are being sent. Please note that if you block all cookies (including strictly necessary ones), you may not be able to access all or parts of our site and Platform.

You can find out more information about how to change your browser cookie settings at www.allaboutcookies.org.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed.